HOVR:  UX/UI - Brand Strategy - Creative Mentor

Why do we buy things?   What do we buy?   Where do we buy them?   Who is involved?  These were the questions I attempted to answer.  Originally, the team didn’t understand that shopping is a very complex behaviour with factors rooted in capitalism, human nature, and politics.  According to Karl Marx, it is the manifestation of man’s emotional deficiencies caused ultimately by capitalism.  Regardless, learning the roots of shopping, voyeurism, advertising, exploration, and purchasing fully guided the insight and development of the product that sought to make every image comparable, to make every desirable “discovery” attainable.         

What I did then, was designed an app that was fun to use with complex yet intuitive interactions . The style of interaction was then born through a 3D physical model, where the user could not only scroll through the x and y axis, but also enter the z axis.    The type and direction of the scroll/flip would dictate the style, price, boutique,etc depending on the user’s setting.